Case Study #1: Direct Mail with Variable Data, PURLS and QR Codes
This out going mailpiece had a QR code and a PURL which could direct the recipient to a personalized landing page.
Personalization
Here is the PURL, (personalized URL), which the recipient would enter into their browser to be directed to the landing page
QR Codes – Quick Reponse Codes
The QR code (quick response code) is simply a visual representation of the PURL which can be scanned by a mobile phone or tablet. This eliminates the need to type in the PURL, but the recipient must have the proper mobile device and app in order to do this. That's why it's a good idea to display both a PURL and a QR code if you intention is to maximized traffic to the landing page.
Landing Page
Once on the personalized landing page, the recipients were required to fill out some basic information to be eligible for the free gift. Utilizing a free gift offer greatly increased the response.
Proof is in the Numbers – Response Rates
Overall Response Rate = 15.26%
68% of Respondents were interested in meeting up at the event.
The program's results were outstanding!
Case Study #1
Direct Mail Trade Show Promotion
A local direct mail agency needed to boost their brand and their presence at an annual trade show. With the use of a small giveaway, variably-printed postcards, follow-up emails, Personalized URLs (PURLs) and QR codes, they were able to achieve highly successful results. Typically in previous trade shows only a small handful of 1 on 1 meetings at were attained in previous years (maybe 3-8 solid connections made). After this campaign they had 25 solid, one-on-one conversations.
ChromaGraphics, Inc.
15950 Trade Zone Avenue
Upper Marlboro, Maryland 20774
Phone: 301.249.5115
