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Varnishes Enhance the Sweet Smell of Success


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Scented varnishes are totally translucent, unlike their pasty predecessor “scratch and sniff” and are applied during the printing process so the cost to scent your printing projects is more than offset by the increased response rates these special effects will yield. These amazing effects can be applied to conventionally printed pieces and digitally printed projects as well and there are dozens of ready stocked scents available (click here) with thousands more that can be formulated for your unique scented requirements. By transforming print into a multi-sensory medium scented varnishes will increase the impact, recall, value, and effectiveness of your marketing efforts.

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