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PURLs and QR Codes

QR Codes connect print to mobile media

Mobile marketing is changing the way consumer marketing occurs. Instead of a campaign-based approach, it creates a dialogue where consumers are willing to share information and companies are able to make use of that information in a more valuable way.

Mobile marketing has the ability to send the right message to the right person at the right time and so trigger a better response rate.

What makes mobile marketing with QR codes different is that it is permission-based. Unlike other forms of mass marketing, consumers need to give their permission before being marketed to. It is also targeted and live. Responses can be processed to give real-time visibility of reaction to specific offers.

Mobile marketing is two-way. Using mobile devices, consumers can not only respond to offers but also request specific types of information or interest (for example, offers related to a brand or a category) as well as sharing information with their peers.

It is also considered a more trusted channel than email. Very strict rules have regulated marketing to mobile phones. As a result, unsolicited communication (spam) is not a problem in the same way that it is for email.

Getting started with QR Codes is Easy

Just download a reader software for you mobile device or tablet and start exploring. With QR Codes you can customize your printed piece to make information quickly available to all of your clients using mobile technology. Probably the coolest thing about QR codes is that your mobile phone or tablet will know just what to do with the information.

To download a reader just click on one of the links below:

Even after decades of battling Washington DC traffic we all can still get lost. By scanning an address into your phone, you can quickly enable GPS directions to guide you right to where you want to go.

Your New Business Card

Business cards are so 2010. With QR codes you can have your digital vCard information stored directly into your customers mobile device and ready to contact you for that next order.